Social Media Marketing/Management

Objective
Me and four other students at WMU were tasked with running a self-made social media (Facebook and Instagram) page centering a certain topic, for which we chose outfits and clothing. Our main objective was to get 1,000 followers by the end of the semester, but gaining as much reach as possible and learning how to do so along the way was also key to succeeding in this project.
Strategy
We came up with the name "Bronco Fits" and I had volunteered to design the logo, banner, and therefore a brand theme for the page. We all familiarized ourselves with Meta Business Suite and used it to track our page metrics and measure what content worked and what didn't. Some of the content featured on our page included edited videos with other students and ourselves, infographics, and other visual content.
Outcomes
While we didn't meet the 1,000 follower goal, my classmates and I helped curate a small group of fashion-focused individuals.